21
Aug
Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme
21
Aug
25
May
The Game Mechanics of Customer Loyalty
Gabe Zichermann, mashable.comGabe Zichermann is a public speaker, designer, and author of the books Game-Based Marketing and Gamification by Design. Follow him @gzicherm
Most of the interest in gamification and user engagement for startups centers …
Very succinct but Useful article on elements of game mechanics to build a new age customer engagement and loyalty platform.
29
Jan
Telling multiple stories on multiple platforms that fit together to tell one big pervasive story!
27
May
08
Mar
Notes from Trevor Loy’s talk on Raising venture capital in today’s Market at University of Edinburgh Business School - 8th March 2011
Expertise mainly in the USA, but expanding elsewhere
Background - what’s driving VCs
- most funds come from institutions “limited partners” - pension funds, family office, funds of funds
- “general partners” / fund managers invest 2-10 % of the fund
- general partners invest in companies….sometimes with other funds (syndication)
- financial institutions have had to withdraw funds from private equity as a result of regulation over the last year….resulting into many secondary funds - especially in the USA and the UK
- emerging markets filling in the gap
- VC as an asset class only works up to $20bn or so. Case in question is USA
- VC funds was around $100bn in 2000 and 2010 was $13bn
- bubble style valuation is restricted to 6 main companies - FB, Twitter, LinkedIn, Foursquare, Groupon, Zynga
- returns on VC Funding over the long term has not been that great - it has performed very well over a 20 year period (20% +) but over 10 years period it is very low (-3.7%)
- returns are bad as the IPOs going down (500+ in 99/00 to 37 in 2010)
- median return for VC Fund is similar to US large and small cap mutual funds. There are outposts that get 75%+ return but they are more like stock pickers
How does VC fund makes money? An example
- founding fund is the worth of the company as a startup (say $30k). Number is shares is completely arbitrary (e.g. .01$ per share, 3mn shares)
- angel funding (.50 $ each share)
- VC series A funding ($1 per share)
- VC series B funding ($5 per share)
- IPO ($15 per share) - company now worth $75mn
Note: put 20% shares as empires stock pool to start with (lets employ people at a lower price)
How have VC funds faired across all deals
Almost 60% VCs lose money (total loss, partial loss or 1-2 times the money), 20% 2-5 times the money, 10% 5-9 times the money, 7% more than 10 times the money
Note - Tolerance and celebration of failure keeps the VC industry going, but companies need to develop proposition that they can get 10 times the return over 10 year period to make it a viable option for VC
Note - Clean technology, Bil tech including Pharma and Software are the three main areas for VC funding
How are VC Firms organised
- several “general partners” (GPs) - own investment decisions - entrepreneurs and financiers - typically 5-10 deals per partner
- mid level associates / analysts/ principles - drive the process - tend to become CEOs of companies….these people screen deals
- other in-house roles - finance, marketing, HR, operations
VC Firm - Typical investment process
- each deal must have an identified lead partner who will champion to the rest of the team. Others ensure due diligence
- unanimous approval from all partners for the deal to go ahead
- firm offers a term sheet to entrepreneurs once it is ready to commit - not legally binding but reputationally binding
- legal documents then completed after term sheet is signed
Pitching process
- frame the opportunity (not just ideas, but real opportunity)
- outline the vision, mission, strategy and team
- describe financial requirements and returns
- don’t cover everything - just compel action (get another date, don’t propose marriage :) )
Tips for Investor pitch
- exec summary
- slide presentation (10-15 slides, informal, dating mode)
- business plan(20 pages max, key is depth of understanding)
- financial model is key (focus on first 12-18 months, make sure 3-5 year projections reflect reality of comparable companies’ history)
- focus on describing the company you are building not the product you will sell
02
Mar
Some stats
On to the new stuff - iPad2
SHIPPING DATE - 11th March for the USA and 25th March everywhere else including the UK
Also iOS 4.3
My thoughts:
Looks like a lighter version of the current iPad and definitely a bit faster, but, assuming iOS 4.3 will be available on the current iPads, unless i can get a good price for my current iPad, I don’t see a huge advantage in upgrading to iPad2.
So, no USB or file sharing other than using apps. Not event a decent stylus for goodness sake!
The only other thing that will force my hand into buying an iPad2 is the cover…it does look neat! :P

